Privacy Policy
Last updated: May 2026
At Openplay ("we", "us", "our"), we are committed to protecting your privacy and ensuring that your personal data is handled responsibly. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website openplay.ie, make a purchase, or interact with us in any way.
By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our site.
1. Who We Are
Openplay is an Irish e-commerce business selling padel equipment and accessories. We are based in Ireland and operate under Irish and EU data protection law, including the General Data Protection Regulation (GDPR).
For any privacy-related queries, you can contact us at: hello@openplay.ie
2. Information We Collect
We collect information in several ways depending on how you interact with our site:
Information You Provide Directly
When you place an order, create an account, subscribe to our newsletter, or contact us, we may collect your name, email address, phone number, shipping and billing address, and payment information. Payment details are processed securely by Shopify Payments and are never stored on our servers.
Information Collected Automatically
When you visit our website, we automatically collect certain technical information including your IP address, browser type, operating system, referring URL, pages visited, time spent on pages, and other browsing behaviour. This data is collected through cookies and similar technologies (see Section 5 below).
Information From Third Parties
We may receive information about you from third-party services we use, such as Shopify (our e-commerce platform), Klaviyo (our email marketing platform), and Google Analytics (our website analytics service).
3. How We Use Your Information
We use the information we collect for the following purposes:
To fulfil orders — processing payments, shipping products, and providing order confirmations and updates.
To communicate with you — responding to enquiries, providing customer support, and sending transactional emails such as order confirmations and shipping notifications.
To send marketing communications — with your consent, we may send you emails about new products, promotions, and padel-related content via Klaviyo. You can unsubscribe at any time by clicking the unsubscribe link in any email.
To improve our website and services — we use analytics data to understand how visitors use our site, which products are popular, and how we can improve the shopping experience.
To comply with legal obligations — including tax, accounting, and regulatory requirements under Irish and EU law.
4. Legal Basis for Processing (GDPR)
Under the GDPR, we rely on the following legal bases to process your personal data:
Contract — processing your data is necessary to fulfil our contract with you when you place an order.
Consent — where you have opted in to receive marketing emails or accepted non-essential cookies.
Legitimate interest — we have a legitimate interest in understanding how our website is used, preventing fraud, and improving our services, provided this does not override your rights.
Legal obligation — we are required to retain certain records for tax and regulatory purposes.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience and collect analytical data. Here is a summary of the key services we use:
Shopify
Our store is hosted on Shopify, which uses essential cookies to power the shopping cart, checkout process, and account login. These cookies are strictly necessary for the operation of our website and cannot be disabled. For more information, see Shopify's Cookie Policy.
Google Analytics
We use Google Analytics 4 (GA4) to analyse website traffic and user behaviour. GA4 collects data such as pages visited, session duration, traffic sources, device type, and approximate geographic location. This data is anonymised and aggregated to help us understand how visitors interact with our site. Google Analytics uses cookies to identify unique visitors without personally identifying them. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on. For more information, see Google's Privacy Policy.
Klaviyo
We use Klaviyo for email marketing and automation. When you subscribe to our mailing list, place an order, or browse our site, Klaviyo may collect your email address, browsing behaviour, and purchase history to personalise the emails we send you. Klaviyo places cookies on your browser to track on-site activity and attribute it to your email profile. This allows us to send you relevant product recommendations and offers. You can unsubscribe from Klaviyo emails at any time using the link at the bottom of any email, and you can manage cookie preferences through your browser settings. For more information, see Klaviyo's Privacy Policy.
6. How We Share Your Information
We do not sell your personal data to third parties. We share your data only with trusted service providers who help us operate our business:
Shopify — hosts our website and processes transactions.
Klaviyo — manages our email marketing campaigns and automations.
Google — provides website analytics through Google Analytics.
Shipping carriers — we share your name and delivery address with our shipping partners to fulfil your orders.
Payment processors — payment information is handled securely by Shopify Payments and their payment partners. We never have access to your full card details.
We may also disclose your information if required by law, regulation, or legal process.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy. Order records and associated personal data are retained for a minimum of six years to comply with Irish tax and accounting regulations. If you subscribe to our mailing list, we retain your email address and preferences until you unsubscribe. Website analytics data is retained in anonymised form in line with our Google Analytics and Klaviyo data retention settings.
8. Your Rights Under GDPR
As an individual in the EU/EEA, you have the following rights regarding your personal data:
Right of access — you can request a copy of the personal data we hold about you.
Right to rectification — you can ask us to correct any inaccurate or incomplete data.
Right to erasure — you can ask us to delete your personal data, subject to our legal obligations to retain certain records.
Right to restrict processing — you can ask us to limit how we use your data.
Right to data portability — you can request your data in a structured, machine-readable format.
Right to object — you can object to the processing of your data for direct marketing purposes at any time.
Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us at hello@openplay.ie. We will respond within 30 days.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Data Protection Commission (DPC), Ireland's supervisory authority for data protection.
9. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. Our website is secured with SSL encryption, and all payment transactions are processed through PCI-DSS compliant payment processors. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. International Data Transfers
Some of our service providers (including Shopify, Google, and Klaviyo) are based in the United States or other countries outside the EU/EEA. Where personal data is transferred outside the EU/EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or the service provider's participation in recognised data protection frameworks.
11. Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at hello@openplay.ie and we will take steps to delete the information.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any updates will be posted on this page with a revised "last updated" date. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Openplay
Email: hello@openplay.ie
Website: openplay.ie